Analytical Techniques
Zicha & Associates offers research design and data analysis services on a sub contractual basis to other research firms.
Some of the analytical techniques we offer include:
- Conjoint Analysis
- Discrete Choice Modeling
- MaxDiff Analysis
- Classification and Regression Trees
- Cluster Analysis
- Multiple Discriminant Analysis
- Multiple Regression
- Measures of Association
- Perceptual Mapping
- Correspondence Analysis
- Higher Order Cross-Tabulations
We never force fit a methodology or analytical techique to a reseach objective. We believe in finding and using the RIGHT analytical tool to answer each research objective.