Our Philosphy

Our philosphy is that all stages of the marketing research process are equally important:

  • Problem definition
  • Research design
  • Questionnaire design
  • Data collection
  • Data processing
  • Data analysis
  • Presenting and reporting results

Problem Definition

  • What is the purpose of the study?
  • What are the specific objectives?
  • How will the study results be used?
  • Do we really understand what we are trying to accomplish?

Questionnaire Design

  • More of an art than science
  • We use the concept of reverse engineering
  • Must be done with the analysis plan as a blueprint
  • Questionnaire design is key to a successful analysis