About Zicha & Associates
Zicha & Associates has a great deal of experience using advanced analytical methods to answer key research questions. Research problems are never force-fit into a methodology; rather, the best set of tools and techniques are selected based on the problem at hand. Zicha & Associates has conducted research across a wide range of industries and topic areas.
We conduct all types of projects:
- We work as a team to meet or exceed client expectations
- We are proactive not reactive
- We are extremely detail-oriented
- We have a great deal of experience both across industries and research issues
We specialize in:
- Market segmentation
- Key driver analysis
- Brand positioning
- Price elasticity studies
- Conjoint analysis
- Discrete choice modeling
- MaxDiff analysis
Our beliefs:
We believe in exploring the data using several different analytical procedures
We believe in a thorough examination of the data
We are aware of each analytical method’s variations and nuances
We are aware of the “soft issues” such as:
- Recoding data
- Handling missing values
We do not believe in cookie cutter approaches
We do not believe in “black box” models