Analytical Techniques

Zicha & Associates offers research design and data analysis services on a sub contractual basis to other research firms.

 

Some of the analytical techniques we offer include:

 

• Conjoint Analysis
• Discrete Choice Modeling
• MaxDiff Analysis
• Classification and Regression Trees
• Cluster Analysis
• Multiple Discriminant Analysis
• Multiple Regression
• Measures of Association
• Perceptual Mapping
• Correspondence Analysis
• Higher Order Cross-Tabulations

We never force fit a methodology or analytical techique to a reseach objective. We believe in finding and using the RIGHT analytical tool to answer each research objective.