About Zicha & Associates

Zicha & Associates has a great deal of experience using advanced analytical methods to answer key research questions. Research problems are never force-fit into a methodology; rather, the best set of tools and techniques are selected based on the problem at hand. Zicha & Associates has conducted research across a wide range of industries and topic areas.

We conduct all types of projects:

  • We work as a team to meet or exceed client expectations
  • We are proactive not reactive
  • We are extremely detail-oriented
  • We have a great deal of experience both across industries and research issues

 We specialize in:

  • Market segmentation
  • Key driver analysis
  • Brand positioning
  • Price elasticity studies
  • Conjoint analysis
  • Discrete choice modeling
  • MaxDiff analysis

Our beliefs:

We believe in exploring the data using several different analytical procedures
We believe in a thorough examination of the data
We are aware of each analytical method’s variations and nuances
We are aware of the “soft issues” such as:

  • Recoding data
  • Handling missing values

We do not believe in cookie cutter approaches
We do not believe in “black box” models

Mike-ZichaMike Zicha, President

Mike has been a project manager/statistical methodologist since 1984. In 2000, he opened Zicha & Associates, a full-service custom marketing research firm utilizing all methods of data collection. Zicha & Associates also offers research design and data analysis services on a sub contractual basis for other research firms.

Mike has held positions at Opinion Research Corporation, Total Research Corporation, Marketing Research Services, Inc. (MRSI), and Market Intelligence, Inc. Mike has also published several papers dealing with analytical issues in marketing research and is a frequent speaker at national conferences.

 

Linda.CoonenLinda Coonen, Project Manager

Linda joined Mike Zicha when he opened Zicha & Associates in 2000. Linda is Zicha & Associates' Project Manager, and Mike’s right hand person.

Prior to joining Zicha & Associates, Linda was a Project Manager at Market Intelligence, Inc.

 

 

We offer many services: